iPhone 6s and 6s Plus just had the best opening weekend sales of any iPhone in history. 13 million units were sold over the first weekend which is amazing. Apple does not provide individual breakdowns for both models and the sales figures are from just 12 countries at launch.
Time Cook is proud of the success as evident in the press release:
“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” said Tim Cook, Apple’s CEO. “Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9.”
iPhone 6 and 6 Plus had sold a combined number of 10 million units during the launch weekend where as iPhone 5s and iPhone 5c had sold 9 million units. So this is a major increase of 3 million from the previous record.
Apple will be launching the iPhone 6s and 6s Plus in more countries from October, as per the following roll out plan:
36 more countries by October 9
Andorra, Austria, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Greece, Greenland, Hungary, Iceland, Ireland, Isle of Man, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Maldives, Mexico, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland and Taiwan
6 more countries by October 10
Bahrain, Jordan, Kuwait, Qatar, Saudi Arabia and United Arab Emirates
3 more countries by October 16
India, Malaysia and Turkey
That will make the iPhone 6s and 6s Plus available in a total of 57 countries and by the end of the year, Apple plans to release it in 130 countries.
With a number of major new features such as 3D Touch, Live Photos and more, it it no surprise that there is huge demand for the new phones. It will be interesting to see Apple’s next quarterly earning report.
Even 15M would mean stagnation, comparing the last year 10M, having China in opening week this year and considering China holds almost a third of iPhone sales.
Selling 13M is technically a record but a record that shows slowdown of iPhone sales.