Apple has been named the ‘World’s Most Admired Company’ by Fortune for the 14th year in a row. The tech giant beat out competitors like Amazon, Microsoft, and Walt Disney for the top spot.
For the 2021 edition, in partnership with Korn Ferry and almost 3,820 executives, directors, and securities analysts voting in a survey, Fortune narrowed down over 1,500 companies to the most admired in the world.
Apple beat out Amazon, Disney, and Microsoft for the title of ‘World’s Most Admired Company’
Technology and entertainment held the top four spots, with Amazon in second place, followed by Microsoft in third, and Disney in fourth.
“After a year in which humanity leaned more heavily than ever on tech giants—to connect, entertain, and even feed us in a time of isolation — it’s fitting that Apple, Amazon, and Microsoft hold the top three spots in Fortune’s ranking of corporate reputation. Apple, the premier personal-tech provider, tops the roster for the 14th year in a row, based on our poll of some 3,800 corporate executives, directors, and analysts.”
Other companies in the top 10 include Netflix (9), Walt Disney (4th), Starbucks (5th), Apple investor Berkshire Hathaway (6th), JP Morgan Chase (8th), and Costco Wholesale (10th). Nvidia and PayPal also earned a place in the top 50 for the first time.
The 50 companies selected for the 2021 Fortune rankings were narrowed down from a primary list of the 1,000 largest companies in the United States ranked by revenue and 500 non-U.S. companies from Fortune’s Global 500 database with revenues of $10 billion or more. The study included nine criteria that executives, directors, and analysts had to used to rate enterprise:
“To determine the best-regarded companies in 52 industries, Korn Ferry asked executives, directors, and analysts to rate enterprises in their own industry on nine criteria, from investment value and quality of management and products to social responsibility and ability to attract talent. A company’s score must rank in the top half of its industry survey to be listed.”
Another survey of 5,250 executives of company CEOs also saw the Cupertino tech giant in a positive light. CEO Tim Cook is third on the list of most underrated CEOs, with Mary Barra of General Motors coming in at number two and Microsoft CEO Satya Nadella at the top.
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