According to new research, Apple’s iPhone shipments grew in the European smartphone market in the second quarter of 2022. This is significant because the European market saw a year-over-year decline of 11% and a 13% quarter-over-quarter decline.
5G-enabled iPhone SE 3 helped drive Apple’s European shipments in the last quarter
According to new data gathered by Counterpoint Research, the European smartphone market in Q2 2022, registered the lowest quarterly total since Q2 2020. Impacting factors include a deteriorating economy, ongoing geopolitical uncertainty, COVID-19, and ongoing chip shortages.
Despite the overall decline the smartphone market saw, Samsung and Apple managed to grow their shipments and year-over-year market shares. However, both giants did see a quarter-over-quarter decline in shipments due to their exit from the Russian market.
Counterpoint Research’s Associate Director, Jan Stryjak said, “it was a mixed bag of results in Q2 2022, and year-on-year comparisons mask complex market dynamics. Much has changed in Europe compared to last year and even last quarter, both from an industry and macro perspective.”
Samsung continued leading the market as the number one smartphone manufacturer with a 32% market share. Apple’s market share for the second quarter is 24%. Apple’s increase in iPhone shipments is largely credited to the release of its third-generation iPhone SE with 5G connectivity.
Xiaomi saw a decline year-over-year due to supply issues. However, it managed to increase shipments in Eastern Europe due to Apple and Samsung’s Russian withdrawal. Oppo was also dealing with supply chain issues but managed to capture double-digit year-over-year shipment growth.
As for the remaining quarters of 2022, Stryjak added “the situation in Europe unfortunately remains bleak. Many countries in Europe are slipping closer to recession, and domestic political tensions in numerous countries beyond Russia and Ukraine are rising, for example in France, Germany and the UK. We remain hopeful, though, that the bottom has been reached and the trajectory should turn upwards soon, but the recovery will likely be long and slow.”
A report from Canalys in July revealed that Apple’s market share in the worldwide smartphone market saw 3% year-over-year growth in the last quarter despite the overall market declining by 9%.
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