A new report from Canalys shared estimates of US smartphone shipments in second-quarter 2020. The data shows that Apple was the only company that experienced an increase in iPhone sales during the coronavirus pandemic and other smartphone companies in the U.S market saw a drop in shipments.
The Cupertino tech giant sold 45.1 million iPhones worldwide during Q2, 2020. Additionally, these numbers have set a new all-time high record for the company with Apple beating its own shipment record for the US market this quarter. The release of the 2020 iPhone SE expanded Apple’s market share to 47 percent.
Apple makes record iPhone sales in the US
Canalys’ data shows that iPhone units in the US grew by 10% in Q2 with a total of 15 million shipments, setting a new quarterly record. The report explains,
“Apple and Samsung accounted for seven out of every 10 devices sold, and Apple established a new domestic record in Q2, shipping 15.0 million iPhones. It shipped 15% more of its flagship iPhone 11 than last year’s best-seller, the iPhone XR. With the launch of the iPhone SE, Apple’s quarterly market share ballooned to 47%.”
Samsung made it to number 2 on the list with 7.4 million smartphone shipments and a 1% decline in annual growth. LG came in third with 3.5 million shipments and a 19% decline in annual growth. With a total of 31.9 million smartphones sold by vendors in the U.S. in Q2, sales show a 5% year-on-year decline, but an 11% quarter-on-quarter increase.
In addition, the report mentions the impact of rising tension between the U.S. and China and how the instability is worrisome for most smartphone vendors. However, Samsung and LG are exempt from the impact of political conflict.
“Tensions between the US and China have escalated in recent years, creating a perpetual state of uncertainty for all smartphone vendors except Samsung and LG. The worsening relationship has resulted in extreme instability that has global onlookers eagerly awaiting November’s presidential election. This may guide the US-China trade war into a new phase of détente – or reignite flare-ups.”
The report does not go into detail about Apple’s 15 million shipment estimation according to which iPhone models had the highest numbers, but it does state that the average smartphone sold during Q2 was for $503 which is 10% lower than in Q2 2019. Apple’s latest budget smartphone, the iPhone SE (2020) was most probably a big part of the company hitting a new Q2 shipment record.
Last month, iPhone sales in China also saw a 32% growth. All of this shows that the company’s is doing much better in COVID-19 than what some tech analysts had predicted.
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