At the WWDC 2022 event, Apple unveiled the redesigned 13-inch MacBook Air powered by an advanced M2 chip. Bloomberg reports that the tech giant plans to introduce a larger 15-inch MacBook Air and smaller 12-inch notebook in 2023.
After 14 years of its launch in 2008 by Steve Jobs, the MacBook Air lineup has received a major uphaul in not only performance but also its design. The new notebook features a 13.6-inch Liquid Retina display with a notch, faster M2 processor, 1080p HD camera, MagSafe charging support, removed the wedge, advanced capabilities of the latest macOS version, and more.
Apple aims to capture more share of the PC market with new MacBook models coming out next year
During the Epic Games and Apple trial in 2021, internal email correspondence from 2007 between late Apple co-founder and CEO Steve Jobs and the executive team revealed that a 15-inch MacBook Air was on the company’s agenda list but the product was not developed. Instead, Apple reserved the 15-inch screen size for the MacBook Pro lineup.
Apple discounted 12-inch MacBook in 2019. Reportedly, the company wants to reintroduce the smaller laptop variant power by Apple Silicon. However, it seems that Apple’s custom M-series processors have empowered the company to explore new options like the 15-inch MacBook Air and a smaller 12-inch notebook.
New models will enable the tech giant to capitalize on the momentum created by Apple Silicon Macs and to compete with PC market leaders, Lenovo Group Ltd. and HP Inc, the Cupertino tech giant is aiming to introduce new notebook models in two different sizes as early as next year.
The new models underscore Apple’s strategy to use homegrown processors to make gains in a market led by Lenovo Group Ltd. and HP Inc. The company began splitting from longtime partner Intel Corp. in 2020 and announced its latest chip, the M2, at a developers conference earlier this week. Better performance and new designs have helped spur a resurgence for the Mac lineup, which accounts for about 10% of Apple’s sales. – Bloomberg
