Apple has taken another anti-war step by suspending Seach Ads service on App Store in Russia. In 2020, Apple launched the “Search Ads” service in Russia which enabled developers to place ads in search results.
In late February, Russia launched an unprovoked attack on Ukraine, and like several tech companies, Apple too has introduced measures in Russia in opposition of the war: paused purchases on its official online store and exports, limited services like Apple Pay, removed RT News and Sputnik News Russians news app, displays Crimea as part of Ukraine on Apple Maps and removed the report traffic incidents in Ukraine for citizens’ safety and has started to accept donations for refugees relief efforts.
Apple notifies Russian developers of hold on Ad campaigns on App Store
Earlier, Deputy Prime Minister of Ukraine, Mykhailo Fedorov wrote to Apple CEO Tim Cook asking him to stop selling its products and service in Russia to motivate the country’s youth to oppose the war. And the tech giant is taking measures in its power to push Russian leadership to end the military attack on Ukraine.
In an email, the tech giant informed developers of the suspension of Ad campaigns on the App Store until further notice which means they can not place ads on App Store search. Bloomberg writes that;
“Apple Search Ads has been suspended on the App Store in Russia until further notice. All Apple Search Ads campaigns running on the App Store in Russia have been placed on hold, and no new campaigns will be eligible to run on the App Store in Russia for the duration of the suspension.”
Alphabet Inc.’s Google and other technology companies with search operations have made similar moves in recent days.
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