According to a recently-published “report card” by Podnews, Apple Podcasts remains the most favored platform for podcast creators.
The survey, which was conducted with feedback from 135 podcast creators, evaluated the sentiment of creators and listeners about the podcast platforms they use. The results were divided into several categories, including apps, directories, analytics and insights, monetization, innovation, standards, and creator relations.
Apple Podcasts dominates in the industry survey of the most well-liked podcast platforms
Apple Podcasts topped almost every category, only losing out to Spotify in the directories and innovation categories. The final “overall” category, which asked podcast publishers their “overall impression” of these services, showed the success of Apple this year, with a score of 3.6 out of 5, up from 3.2 last year. In contrast, Spotify received a score of 3.2, up from 3.0.
Many podcasters praised Apple Podcasts for its accessibility and improved service in the past year. One podcaster even noted that “Apple has really, really, really invested in this. They used to suck! Kudos to them!”
Google Podcasts was the only platform to experience a decrease in rank. YouTube, on the other hand, despite not launching anything new, is already in a challenging position against Apple and Spotify.
Podnews concluded that while both Apple and Spotify have seen a significant increase in their rankings, there is still room for improvement in the podcast industry. The report highlights the need for better tools for creators and listeners.
The results of this report are a testament to Apple Podcasts’ longstanding position as the go-to platform for podcast creators. Apple’s investment in improving its services and features has clearly paid off, and its popularity among podcasters remains unwavering.
The report card also shows that Apple Podcasts is still the leader when it comes to monetization, with a score of 3.5, followed by Spotify with 2.9. This could be attributed to Apple’s long-standing policy of taking a smaller cut of subscription fees than some of its competitors.
It’s also worth noting that despite the high scores for Apple Podcasts, many creators expressed frustration with Apple’s lack of innovation in the space, with Spotify taking the lead in this category. Spotify has been pushing the envelope with features such as the ability to add videos to podcasts, exclusive content, and personalized recommendations.
Despite this, Apple’s dominance in the space is not to be underestimated. With over 2 million active shows and 50 billion all-time downloads and streams, Apple Podcasts has cemented itself as a cornerstone of the podcast industry. And with recent reports suggesting that Apple is looking to expand its offerings with original content and paid subscriptions, it’s clear that the company is not resting on its laurels.
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