In celebration of Pride month commencing on June 1, Apple has announced a new “Shot on iPhone pride campaign” which will launch in June. “Shot on iPhone” is the tech giant’s social media campaign for users to capture the objects or subjects in their surroundings and share them with the global Apple community via Instagram, Twitter, and other social media platforms.
The company has also unveiled 2022 “Threads of pride” edition Apple Watch bands and watch faces for Apple Watch Series 4 or later. The three new watchband loops are woven with the color hue of the LGBTQ flag and the unique watch face also follows the theme that represents the community.
This face brings together colors that represent the LGBT community. The threads morph to create the time and respond to the movement of your wrist. You can also tap each thread or rotate the Digital Crown to send a vibration across them.
The new “Shot on iPhone Pride Campaign” will display works from renowned photographers worldwide
Apple continues to support several LGBTQ+ advocacy organizations to bring positive change and the new Apple Watch Pride edition bands and watch faces and the “Shot on iPhone Pride Campaign” are part of that effort.
The 2022 Shot on iPhone Pride campaign will launch on Apple’s official Instagram to showcase work from reputable photographers from around the world.
New Shot on iPhone Pride Campaign: From Harvey Milk Plaza in San Francisco to Paulista Avenue in São Paulo, the Shot on iPhone pride campaign will showcase imagery from an illustrious group of intersectional creatives, celebrating present-day queer pioneers in places of historic significance to the LGBTQ+ movement.
Coming soon to @apple on Instagram, the series will feature works from photographers Ryan McGinley at Stonewall Inn in New York; Evan Benally Atwood at Window Rock in Arizona; Meinke Klein at The Homomonument in Amsterdam; Caia Ramalho at Paulista Avenue in São Paulo; Lydia Metral at Plaza de Chueca in Madrid; and Collier Schorr at Harvey Milk Plaza in San Francisco, featuring Baobei.
As part of its commitment to the LGBTQ+ community, Apple supports the following advocacy organizations:
- Encircle
- Equality Federation Institute
- Equality North Carolina
- Equality Texas
- Gender Spectrum
- GLSEN
- Human Rights Campaign
- ILGA World
- The National Center for Transgender Equality
- PFLAG
- SMYAL
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