Apple today announced Immersive Video for the Vision Pro headset. The new format offers stunning 3D 8K video with a 180-degree field of view and Spatial Audio for unparalleled realism.
The first offering, “Boundless,” premieres tonight at 6:00 p.m. Pacific Time, featuring a hot air balloon ride over Cappadocia, Türkiye. A second episode, “Arctic Surfing,” will be released this fall. In August, Vision Pro users will receive a new “Wild Life” episode focusing on Kenya’s Sheldrick Wildlife Trust and orphaned elephants. Later in the year, another episode will explore marine life in the Bahamas.
September will bring “Elevated,” an aerial travel series showcasing iconic vistas from volcanoes and waterfalls in Hawaii to autumn landscapes in New England. Later in 2024, Apple will introduce an immersive performance by The Weeknd, a scripted short film titled “Submerged,” set during World War II, and a behind-the-scenes look at the 2024 NBA All-Star Weekend. Additionally, a new sports series, “Big-Wave Surfing,” will debut, featuring elite surfers tackling waves off the coast of Teahupo’o, Tahiti.
Tor Myhren, Apple’s vice president of Marketing Communications, described Apple Immersive Video as a revolutionary advancement in storytelling, offering Vision Pro users unparalleled realism and immersion. The content ranges from soaring over Hawaiian volcanoes to surfing huge waves in Tahiti, enjoying performances by top artists, and getting unique perspectives on sports events. The new video experiences are designed to make viewers feel as though they are truly present in the scenes they are watching.
From soaring over volcanoes in Hawaii and surfing huge waves in Tahiti, to enjoying performances by the world’s biggest artists and athletes from all-new perspectives, Apple Immersive Video revolutionizes the way people experience places, stories, sports, and more by making viewers feel like they’re truly there. It’s the next generation of visual storytelling, and we’re excited to bring it to more people around the world.
This innovative format utilizes 3D video recorded in 8K with a 180-degree field of view and Spatial Audio, creating an unmatched sense of realism. The immersive content will be available through the Apple TV app in several countries, including Australia, Canada, Hong Kong, France, Germany, Japan, Singapore, the U.K., and the U.S., while users in China can access it via the Migu Video and Tencent Video apps.
Apple’s Vision Pro content will continue to expand with more series, films, concerts, and sports events captured in Apple Immersive Video. This rollout is supported by a new partnership with Blackmagic Design, enhancing the production workflow for Apple Immersive Video and ensuring that Vision Pro users have access to a growing library of high-quality, immersive experiences.
