A recent report indicates that Apple is developing a “rigid plastic” enclosure for the upcoming Apple Watch SE. According to reliable industry analyst Mark Gurman of Bloomberg, it is increasingly probable that Apple will transition to a rigid plastic casing for the next Apple Watch SE model to accommodate a broader spectrum of color options.
Aluminum is more scratch-resistant and durable than plastic, which might be a downside. However, the plastic casing might allow for a broader array of colors, making the Watch SE more appealing to younger users. The current iteration of the Apple Watch SE differs from standard models in features but closely resembles the high-end versions in appearance.
The next-generation Apple Watch SE could be launched alongside the iPhone 16, iPhone 16 Pro, and Apple Watch Series 10 this year. This affordable Apple Watch model might feature a new processor, potentially the S9 chip from last year’s Apple Watch Series 9, or even the new S10 chip debuting with the upcoming Apple Watch Series 10. This shift from an aluminum casing to plastic will significantly reduce manufacturing costs.
The reduced manufacturing cost could allow Apple to pack more functionality and features into the next-generation Apple Watch SE, such as an always-on display and electrocardiogram (ECG) monitoring. Alternatively, the tech giant might reduce the price of the Apple Watch SE, keeping the set of features similar to its predecessor, and making it more accessible to a broader customer base. The plastic chassis will appeal to parents looking to get an Apple Watch for their children, taking advantage of features like Find My and cellular connectivity.
The plastic Apple Watch could revive the spirit of the iPhone 5C, leveraging a similar durable plastic construction. Aligning with Apple’s “Apple Watch For Your Kids” focus, a plastic model could offer parents essential features like location tracking, communication tools, and fitness monitoring. This design approach would unlock a wider range of eye-catching color options, potentially appealing to both children and their parents. By introducing vibrant, playful colors, the tech giant could clearly distinguish the plastic Apple Watch from its premium aluminum and stainless steel counterparts.
(via Bloomberg)
