Apple is rumored to be working on a more affordable version of its Vision Pro mixed reality headset, aiming to make the technology accessible to a broader audience.
The Vision Pro, which debuted with advanced features and high-resolution displays, comes with a hefty price tag. To offer a cost-effective alternative, Apple is considering several strategic adjustments, particularly in the display technology used in the new headset.
Vision Pro’s high-resolution display
The current Vision Pro boasts high-resolution OLED-on-Silicon displays, measuring 1.42 inches with an impressive pixel density of 3,400 pixels per inch (PPI). This cutting-edge technology provides an immersive and crystal-clear user experience, ideal for high-fidelity virtual and augmented reality applications.
However, the production costs associated with such advanced displays contribute significantly to the headset’s premium price.
Lower-resolution displays
For the cheaper variant, Apple plans to adopt larger, lower-resolution displays. The new displays are expected to measure between 2.0 and 2.1 inches, with a reduced pixel density of around 1,700 PPI.
While these displays will not match the sharpness of the current Vision Pro, they are anticipated to offer a satisfactory visual experience for most users. The transition to larger displays with lower resolution is a cost-saving measure that will enable Apple to lower the overall price of the headset.
New suppliers
To facilitate the production of the new displays, Apple is reportedly in discussions with new suppliers. This move is part of Apple’s strategy to diversify its supply chain and ensure a steady supply of components for its devices.
By partnering with different suppliers, Apple aims to reduce production costs and maintain competitive pricing for the new headset.
Potential launch timeline
The more affordable Vision Pro headset is expected to be announced by the end of next year. This timeline aligns with Apple’s historical pattern of introducing new, budget-friendly versions of its flagship products after the initial launch.
By doing so, Apple can attract a wider range of consumers and expand its market presence in the mixed reality space.
Strategic implications
Apple’s decision to introduce a cheaper version of the Vision Pro aligns with its broader strategy of offering multiple product tiers. This approach has proven successful with other product lines, such as the iPhone and iPad, where Apple offers both premium and budget-friendly options.
By providing a more affordable mixed-reality headset, Apple can tap into new market segments and drive the adoption of its innovative technology.
Overall
By making strategic adjustments in display technology and exploring new supplier partnerships, Apple aims to reduce costs and offer a high-quality, budget-friendly alternative to its flagship mixed reality headset.
As the launch date approaches, the tech community eagerly anticipates further details on how Apple plans to balance cost and performance in this new device.
(Via MacRumors)
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