Kim Kardashian has again teamed up with Apple’s Beats for a new iteration of their Beats Studio Pro over-ear headphones. This latest collaboration, featuring three exclusive colors—Moon, Dune, and Earth—draws inspiration from Kardashian’s signature neutral palette. The new shades, described as chic and fashionable, are available at a premium price of $349.99.
Released in July 2023, the Beats Studio Pro headphones boast advanced features that enhance their functionality and user experience. The headphones include Active Noise Cancellation (ANC) technology, which effectively blocks out external noise for a more immersive listening experience. They also offer Transparency mode, allowing users to hear their surroundings while listening to music. The Personalized Spatial Audio with dynamic head tracking provides a surround sound experience that adjusts based on the user’s head movements, creating a more engaging audio environment.
Regarding connectivity, the Beats Studio Pro supports Class 1 Bluetooth, ensuring a stable and long-range wireless connection. They also feature a USB-C port for lossless audio playback and quick charging and a 3.5mm analog input for wired listening. The headphones are equipped with six upgraded microphones that enhance voice clarity and reduce background noise during calls. The built-in digital-to-analog converter (DAC) supports high-resolution audio playback up to 24-bit/48kHz, delivering rich and detailed sound quality. Additionally, the headphones offer up to 40 hours of battery life with ANC turned off and up to 24 hours with ANC on, making them suitable for extended listening sessions.
Kardashian’s previous collaboration with Beats in 2022, which introduced similar neutral tones to the Beats Fit Pro earbuds, was met with considerable success. The earbuds quickly sold out and became a best-selling accessory. This success paved the way for the latest venture, which aims to infuse the Beats Studio Pro with the same stylish, neutral hues that resonated with consumers.
The Beats x Kim collaboration has been accompanied by a high-profile marketing campaign featuring Kardashian and late-night host Jimmy Fallon. The campaign humorously showcases the competition between Kardashian and Fallon to see who would secure the next Beats collaboration. Ultimately, Kardashian’s designs prevailed, leading to the launch of these new headphone colors.
For those interested in purchasing, the Beats Studio Pro x Kim Kardashian edition is available through Apple’s online stores and select Apple retail locations globally. They can also be found on Amazon and other authorized resellers. While the new colors are offered at the standard price, previous colors of the Beats Studio Pro are available at discounted rates, sometimes as low as $180.
