After announcing the new ‘Emergency SOS via satellite’ feature in September, Apple has finally released it on all iPhone 14 models. The tech company also released a new ad “The Rescue” to visualize the life-saving potential of ‘Emergency SOS via satellite’.
Available across iPhone 14 series in the United States and Canada, the new safety features connects users to emergency service via satellite when they are outside Wi-Fi and cellular coverage and have encountered an emergency or can not contact family or friends. The new ad depicts the usefulness of the ‘Emergency SOS via satellite’ in such a scenario.
‘Emergency SOS via satellite’ rescues stranded users and saves lives touts new ad
With the song ‘Found’ by Toulouse playing in the background, the new “The Rescue” ad shows a couple that got lost during a hiking expedition in a mountain range. While stranded on top of a secluded mountain at night time with a storm approaching, the couple uses the Emergency SOS via satellite on their iPhone 14 to connect to emergency services and be rescued.
Apple has also announced that the new safety feature will be released in France, Germany, Ireland, and the UK in December this year. iPhone 14 owners will get to use the service for free for 2 years. Greg Joswiak, Apple’s senior vice president of Worldwide Marketing said:
“Some of the most popular places to travel are off the beaten path and simply lack cellular coverage. With Emergency SOS via satellite, the iPhone 14 lineup provides an indispensable tool that can get users the help they need while they are off the grid. Our teams worked tirelessly to tackle a new set of technical challenges to bring this service to life, in addition to building a reliable on-the-ground infrastructure. Emergency SOS via satellite is a breakthrough service available only on the iPhone 14 lineup, and a new innovation that we hope will provide our customers some peace of mind.”
