The latest market survey by Consumer Intelligence Research Partners reveals that Apple’s iPhone 13 series was very successful in (March)Q2, 2022, and captured the largest market share in the U.S. in several years.
Launch in September 2021, the iPhone 13 series offers an advanced camera system, a larger battery, a powerful processor, and more. However, the same design language as the predecessor iPhone 12 series drew criticism but that did not stop a large consumer demographic from purchasing one of the four iPhone 13 models: iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max.
While iPhone 13 has the highest sales, the iPhone 13 mini model saw the lowest sales in the March 2022 quarter
According to the report, the 6.1-inch iPhone 13 was the most purchased model in Q2, 2022, capturing the highest market share in several years. The model was even more successful than the iPhone 12 model.
“Among all individual models, the iPhone 13 had the largest share of any single model, with 38%, which was the largest share for any single model in many quarters. In the year-ago March 2021 quarter, the year-old iPhone 11 had the largest share, at 24%, while the iPhone 12, comparable to the current iPhone 13, had 22% of sales. The iPhone 13 share of 38% in this quarter nearly doubles last year’s iPhone 12 share.”
The impressive sales of the iPhone 13 model is accredited to the recent consumer trend to replace newer phones. In Q2, 2022, 20% of buyers reported possessing the previous phone model for three years or longer, in oppose to 34% for the same quarter the previous year.
Furthermore, the report also mentions that the sales of the iPhone 13 mini model accounted for only 3% of total sales. Other reports also corroborate weak demand for iPhone 13 mini and iPhone 12 mini sales. Therefore, it is speculated that Apple will discontinue the 5.4-inch mini this year and will launch iPhone 14 models with larger displays, only. Apple is going to publish Q2, 2022 earnings report on April 28.
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