The fourth model of the latest iPhone series, the 6.7-inch iPhone 14 Plus was finally available in stores on October 6. Apple expected the new base model with a larger display and longer battery to perform better but it has not.
DigiTimes reports that both base models, iPhone 14 and 14 Plus have had “lower than expected” sales in spite of getting positive reviews and higher DYI repairability scores.
iPhone 14 and 14 Plus sales are overshadowed by high-end iPhone 14 Pro models
When pre-orders for the latest iPhone series opened in September, it was revealed that base models had weaker demand than Pro models.
Tech analyst Ming-Chi Kuo reported that the latest Pro lineup saw “neutral” and “good” pre-order results compared to iPhone 13 Pro models. And their over four weeks of delivery time indicated good demand.
He added that the new iPhone standard models saw worse pre-order results than iPhone 13 mini and iPhone SE 3 and iPhone 14 Plus in particular saw “significantly lower than expected” demand. The new report mirrors Kuo’s claims:
Initial sales of Apple’s newly released iPhone 14 and iPhone 14 Plus reportedly were lower than expected, even though the first wave of market responses to the higher-priced iPhone 14 Pro and 14 Pro Max has been enthusiastic.
This year’s non-Pro and Pro models have a significant gap in tech specs and features. iPhone 14 Pro models are powered by an A16 Bionic chip for faster performance and improved power efficiency, all-new Always On display with 1Hz refresh rate, Dynamic Island, a 48MP upgrade Pro camera system, a longer battery, and more which have resonated more with the consumers.
Analysts at Wedbush Securities said that different trade-in and payment plans enabled consumers attracted by advanced features and the moderate price difference between Pro and standard iPhone 14 models to opt for premium models.
Now, it is expected that the tech giant will cut the production volume of standard models and increase the production of Pro models.
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