Numerous reports have comes out recently about the standard iPhone 14 seeing lower demand than the Pro models. According to new data, all models in the lineup have depreciated more than double that of the iPhone 13 in the same time frame.
Standard iPhone 14 continues experiencing low demand in comparison to Pro models
SellCell recently analyzed trade-in values of the iPhone 14 models, 10 days post-launch. The firm’s analysis reveals that the standard iPhone 14 and iPhone 14 Plus are seeing weak levels of demand due to a perceived lack of innovation from consumers. This has caused demand for the models to be low on the resale market, leading to a drop in value.
Out of the different storage configurations, the 512GB iPhone 14 has depreciated 40.3% in value. During the same time last year, the 512GB iPhone 13 had lost 27.2% of its value. On average, the standard models lost 38.4% of their value 10 days after launch. On the other hand, the iPhone 13 lost 18.2% of its value in the same period last year. This means that the standard iPhone 14 has seen over double the depreciation of the iPhone 13.
One thing to keep in mind here is that Apple has yet to launch the larger 6.7-inch iPhone 14 Plus. However, SellCell’s data gives us an expected average depreciation of 38.6% for the upcoming model.
As for the iPhone 14 Pro models, they are depreciating at a similar rate as their predecessors. But, the iPhone 14 Pro Max in particular managed to outperform the iPhone 13 Pro Max by 1.8%. The 512GB iPhone Pro Max has depreciated by 18.2%, making it Apple’s top model of 2022. For comparison, last year’s 256GB iPhone 13 was the best performer, losing only 9.9% of its value, 10 days after launch.
The data shared by SellCell falls in line with the plethora of reports we have seen over the past week. It was recently revealed that the iPhone 14 Pro models are now expected to account for 60–65% of the total iPhone 14 shipments in the second half of this year. Out of the two, the Pro Max will account for 30–35% of the total shipments. The model could also help Apple’s market share for high-end smartphones stabilize at 60%.
As for the production of the standard iPhone 14, Apple asked its main iPhone supplier Foxconn to dismantle five production lines that were being used to manufacture the standard iPhone 14 in Zhengzhou, China. The move will allow Foxconn to prioritize production of the iPhone 14 Pro.
