Apple CEO Tim Cook recently took to X (formerly Twitter) to tease an upcoming product launch on February 19, 2025. In his post, Cook wrote, “Get ready to meet the newest member of the family” alongside a short, six-second video featuring a reflective Apple logo and the hashtag #AppleLaunch. The announcement has sparked widespread speculation, with industry experts largely agreeing that the much-anticipated iPhone SE 4 will be unveiled.
The iPhone SE line has not seen an update since 2022, leaving many wondering when Apple would refresh its budget-friendly smartphone. According to Bloomberg’s Mark Gurman, a new iPhone SE is “imminent” and expected to be introduced next week. The upcoming model is rumored to adopt the iPhone 14’s design, marking a significant shift from the traditional SE look by eliminating the Home button and large display bezels.
The iPhone SE 4 is expected to feature:
- A larger 6.1-inch OLED display.
- Face ID, replacing the Touch ID sensor.
- USB-C connectivity, aligning with the EU’s mandate.
- A single 48MP rear camera.
- The A18 chip with support for Apple Intelligence.
- Leaks also suggest that Apple may include its first in-house 5G modem in this model, potentially improving network performance and efficiency.
- The device is likely to fall within a similar price range as its predecessor, which launched at $429.
Get ready to meet the newest member of the family.
Wednesday, February 19. #AppleLaunch pic.twitter.com/0ML0NfMedu
— Tim Cook (@tim_cook) February 13, 2025
Other possible announcements
While most signs point to the iPhone SE 4 as the primary announcement, the teaser video has fueled speculation about other potential releases. The circular shape seen in the animation has led some to believe it could hint at the second-generation AirTag. Rumors suggest the AirTag 2 may offer enhanced range, better security features, and Apple Vision Pro integration. However, Gurman dismissed this theory, stating, “Tim isn’t going to put out a teaser for a new $29 accessory. He would for a major new low-end iPhone though.”
Additionally, there have been rumblings about new iPad models and the upcoming M4 MacBook Air. While these products are likely to debut later in the year, Apple could still surprise users with sneak previews during the February 19 launch.
How to watch the announcement
Apple has not announced specific event details beyond Cook’s post. However, given the prominence of the teaser and the hashtag #AppleLaunch, the unveiling will likely occur via an online presentation similar to previous product announcements. Fans can tune into Apple’s official website or YouTube channel on February 19 to watch the launch live.
