Apple recently announced the $90.1 billion record revenue for the fourth quarter of 2022 and Mac sales accounted for $11.5 billion, setting an all-time revenue record along with iPhone and wearables, home, and accessories.
In 2020, the tech company began the transition of the Mac lineup from Intel processor to Apple Silicon and that has positively impacted the computers’ sales because the new M series processors allow the tech giant to offer innovative features like advanced display with a notch, longer battery life, faster performance and more.
Discussing the Mac lineup’s impressive performance at the Q4, 2022 earnings call, Apple CEO Tim Cook said:
Their incredible long battery life, stunningly rich display and lightning-fast speeds are a signature part of the Mac experience and helped drive an all-time record revenue for Mac during the September quarter.
Launch of M2 MacBook Pro and MacBook Air drove Mac’s all-time record revenue in Q4, 2022
Cook explained that silicon-related supply constraints were not as significant in Q4, 2022 which allowed the company to ship more units.
Building on that, Apple’s Chief Financial Officer Luca Maestri further detailed that the launch of the new M2 MacBook Air and M2 MacBook Pro attracted more customers, and with ease in the supply chain, the company was able to maintain a steady supply and demand.
There were three key items that helped drive this performance. First, we benefited from the launch of our new MacBook Air and MacBook Pro powered by the M2 chip. Second, we were able to satisfy pent-up demand that carried forward from the significant supply constraints we faced during the June quarter. Third, as our supply position improved, we were able to fill the channel.
Importantly, our investment in the category has attracted both upgraders and customers new to Mac and helped our installed base reach an all-time high. In fact, we set a quarterly record for upgraders, while nearly half of customers buying Macs during the quarter were new to the device.
Having said that, Cook also reminded that the ongoing geopolitical and macroeconomic issues are not over yet but the company would continue facilities its customers.
I’m also happy to report that during the quarter, silicon-related supply constraints were not significant. I want to acknowledge that we are still living through unprecedented times. From war in Eastern Europe to the persistence of COVID-19, from climate disasters around the world to an increasingly difficult economic environment, a lot of people and a lot of places are struggling. Through it all, we’ve aimed to help our customers navigate through the challenges while giving them the tools to drive progress for themselves and their communities.
