In the recent macOS 15.1, iOS 18.1, and iPadOS 18.1 betas, Apple introduced a new “Rate Your Experiences” feature within the Feedback Assistant app. This tool invites users to evaluate the generative content produced by Apple Intelligence, offering a direct way to refine and train these AI models based on real user feedback.
Apple Intelligence, the company’s generative AI framework, powers various features across its ecosystem, from writing tools that offer proofreading and summarization to advanced photo search capabilities. By seeking detailed feedback from beta users, Apple aims to fine-tune these AI models, ensuring they align more closely with user needs and expectations.
The “Rate Your Experiences” feature is designed to gather detailed feedback from users on the content generated by Apple Intelligence across various applications. This could include summarizations from the Mail app, suggestions from the Messages app, and other AI-powered features. As described by Apple:
Help improve Apple products and services! Content such as your emails from the Mail app and messages from the Messages app will be displayed to you, along with content generated from them for Apple Intelligence features. This data always remains on your device unless you choose to submit it to Apple, after rating your experience.
Users can rate these experiences with a simple thumbs-up or thumbs-down, providing immediate insight into the quality and relevance of the generated content. For less satisfactory experiences, users can choose from a list of predefined issues, such as unclear content, missing details, or offensive language, and even provide additional written feedback. This approach ensures that Apple receives comprehensive data on how its generative AI performs in real-world scenarios.
An interesting aspect of this feature is the scoring system implemented by Apple. Users can earn points for providing feedback, though the exact benefits or uses for these points remain undisclosed. This gamification element is likely designed to encourage more user participation, making the feedback process engaging and rewarding. However, it leaves a sense of mystery about the tangible rewards users might receive, if any.
The launch of these features comes as part of Apple’s broader push to enhance the functionality and personalization of its devices. The iOS 18.1 and iPadOS 18.1 betas, for instance, introduce a host of new capabilities powered by Apple Intelligence, including improved Siri interactions, smarter notifications, and enhanced Mail features. Notably, these updates are initially available only to devices with the M1 chip or later, highlighting Apple’s focus on optimizing performance for more demanding AI tasks.
