Apple fans have been buzzing with anticipation over the return of the iPhone mini, but recent remarks from Bloomberg’s Mark Gurman have firmly put an end to those hopes.
In a live-streamed Q&A, Gurman revealed that Apple currently has no plans to reintroduce a smaller iPhone model, confirming that the iPhone mini is a chapter that has closed for the foreseeable future. This announcement comes on the heels of the discontinuation of the iPhone 13 mini in September 2023, a model that many considered a compact alternative to the larger flagship iPhones. With the absence of an iPhone 17 mini this year and the unlikelihood of an iPhone 18 mini in the near future, Apple appears committed to focusing on devices with larger displays.
The tech giant’s decision to phase out the mini models reflects broader market trends and consumer preferences, as the smaller-sized iPhones have not delivered the sales numbers that Apple anticipated. Over the years, Apple has shifted its lineup to feature devices with displays ranging from 6.1 to 6.9 inches, leaving behind the niche appeal of the under-six-inch iPhones like the iPhone 12 mini and iPhone 13 mini. This move coincides with the recent discontinuation of the third-generation iPhone SE, further cementing Apple’s strategy to streamline its product offerings.
The iPhone mini’s debut in 2020 was a refreshing take on the base-model iPhone 12. Its discontinuation feels like a significant loss. The iPhone 13 mini extended the concept into 2021, but the design didn’t continue in later generations. This reflects the smartphone market’s shift toward larger screens and immersive experiences. While some customers still prefer smaller devices, market research suggests demand is low. Apple’s planning indicates the iPhone mini era is over, leaving fans to adjust their expectations.
The full Q&A session, where Gurman detailed his insights, is available for replay on Bloomberg’s website, providing additional context for those interested in the future of Apple’s product strategy.
