News Corp has “extended and expanded” its content licensing deal with Apple for Apple News+. So, users of the service will continue to have access to publications like the Wall Street Journal, The Sun, and New York Post.
Apple News’ licensing deal with News Corp expanded
Announced during News Corp’s quarterly results on Thursday, chief executive Robert Thomson said Apple’s news service is “expected to be an important source of subscriptions and of advertising revenue for our news sites around the world”.
“In addition to our substantial deals with Google and Facebook, we have extended and expanded our multi-year global agreement with Apple,” Thomson said according to Press Gazette. The deal is expected by Thomson to “be an important source of subscriptions and of advertising revenue for our news sites around the world.”
Thomson’s said, “In addition to our substantial deals with Google and Facebook, we have extended and expanded our multi-year global agreement with Apple, which is expected to be an important source of subscriptions and of advertising revenue for our news sites around the world.”
He continued saying, “There is no doubt that Tim Cook and Eddy Cue have a visceral, enlightened understanding of the importance of professional journalism and we genuinely appreciate their personal and corporate commitment.”
While News Corp has not provided any additional details of its Apple News deal, it will probably offer more content for users of Apple’s news service than they have access to now. In 2019, News Corp reached an agreement with Apple which led to the Wall Street Journal becoming one of the first major publications to be available on Apple News+.
In August 2020, News Corp said it was seeing results from the Apple News+ subscriptions as it helps attract a “genuinely different audience” for the Journal than normal.
In addition to the Wall Street Journal, UK’s Times is also available in Apple News Plus’ offerings. The Sun and New York Post are also available on the standard free version of Apple News.
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