Famous musician Olivia Rodrigo has partnered with Apple to encourage iPad creativity on TikTok. The Cupertino tech giant has partnered with several other digital illustrators for the same purpose, a series of videos were posted to Apple’s account featuring iPad, Apple Pencil, and the Procreate app.
The new TikTok campaign features the popular FacePaint feature via Procreate app. This allows users to create and record illustrations that appear on the user’s face in real-time. The app can also be used to highlight the #MadeOniPad campaign on its official Instagram page.
Apple partners with digital illustrators including Olivia Rodrigo to encourage iPad creativity on TikTok
According to 9to5Mac, the popular song ‘Brutal’ by Olivia Rodrigo inspired TikTok followers to create their own Brutal Masks, #BrutalMasks. The other artists that Apple is working with include fiona_art, Braeden O’Brien, and Designical to help create tutorials.
The tutorial videos follow a similar format to Today at Apple online sessions, where users are taken step-by-step through the creative process and are invited to share their work. The video posted by Apple shows Olivia Rodrigo using iPad, Apple Pencil, and the Procreate app to illustrate animated face masks to go along with Rodrigo’s song ‘Brutal’.
The new hashtag, #BrutalMasks, will mark Apple’s first venture into the educational content side of TikTok. Olivia Rodrigo has already posted the video which was used to promote the campaign on her own TikTok account.
The Cupertino tech giant has made iPad creativity more accessible to more audiences this year with Today at Apple sessions on YouTube and Remix Sessions in GarageBand featuring Dua Lipa and Lady Gaga. Apple has used its TikTok account sparingly since joining the service back in April 2020. Last year, the tech giant recruited a number of popular online personalities to advertise iPhone 12 mini.
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