As per tradition, Samsung is putting effort into running an ad campaign against Apple’s recently launched iPhone 14. The Android OEM has a history of creating ad campaigns that target Apple’s newest products, and while it was fun at first, it has started to look cheap now.
Samsung trolls Apple, yet again
Samsung’s biggest recent “innovation”, as agreed by many Android-loving YouTubers, is the ability to fold smartphones. Apple has not entered this product category yet which is why Samsung felt the need to highlight its “innovation” by marketing its Flip 4 phone. This is mentioned in a tweet that accompanies a short video clip that says that the company has been flexing for 2 years and 5 months.
— Samsung Mobile US (@SamsungMobileUS) September 9, 2022
Continuing with this theme, a similar tweet and visual also share how Samsung has been flexing with its Fold phones for 2 years and 5 months. The visual has a catchy line that says “What’s the hold on the Fold, Apple?”. Perhaps Samsung knows why – the reliability of the Fold display has always been in question which often breaks down within a year of use. Or maybe it’s the clearly visible crease in the Fold display that just does not look good.
— Samsung Mobile US (@SamsungMobileUS) September 9, 2022
Lastly, Samsung talks about its 108 megapixels camera, and mocks Apple’s jump to 48 megapixels, by pointing out that it has had it for 2 years and 6 months. One has to wonder, if the number of megapixels was so important, why are not Samsung’s smartphone cameras lightyears better than the competition?
Another tweet shows Samsung influencers flipping their phones and making faces.
👏 Slow clap 👏 for all the “innovation” announced at the Big Event on Wednesday.@DemiBagby + @tabithablue + @AlexaRoseCarlin + Braden Galloway + Olive Mannella pic.twitter.com/KaZbPCMHca
— Samsung Mobile US (@SamsungMobileUS) September 9, 2022
Samsung also recently launched an ad titled “Join the flip side“, which showed how an iPhone user becomes obsessed with the Flip 4 and decided to switch.
Before Apple’s “Far out” event, Samsung had also published a video called “Buckle Up“, where it praised its own devices.
While Samsung continues to troll Apple, we will see how consumers respond to Apple’s new iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. Let the sales numbers do the talking.
