Apple has released a new short movie on Chinese New Year “The Comeback”. As part of the tech giant’s “Shot on iPhone 13 Pro” campaign, the new movie directed by Zhang Meng promotes the high-quality videography of the iPhone 13 Pro while telling the inspirational story of an optimistic father and young heart-broken son.
A magical combination of advanced software and hardware, the iPhone 13 Pro models offer the best camera system ever on iPhone. Optimized with iOS 15 and powered by an image signal processor (ISP) in A15 Bionic for improved noise reduction and tone mapping, the new iPhone 13 Pro camera offers sharper images with improved Ultra-wide and Wide lenses, Cinematic mode in Dolby HDR, Photographic Styles, ProRes, and much more.
ProRes, an advanced video codec used widely as the final delivery format for commercials, feature films, and broadcasts, to offer higher color fidelity and less compression.3 This powerful new pro workflow is enabled by the new camera hardware, advanced video encoders and decoders in A15 Bionic, and flash storage pipeline. iPhone is the only smartphone in the world to provide an end-to-end workflow — capture, edit, and share in Dolby Vision or ProRes.
New “Shot on iPhone 13 Pro” short movie captures the spirit of hope and happiness in the Year of the Tiger
Through the lenses of iPhone 13 Pro, Zhang Meng captures the spirit of hope and happiness for the latest Chinese New Year film “The Comeback”. Situated in a remote village, the twenty-three minutes long short-movie uploaded on Apple’s official YouTube channel narrates the life of a father who is unwilling to leave his desolated home and people and convinces his disillusioned son to make a movie.
Using the iPhone 13 Pro new camera system, the whole village comes together to recreate Mars and tell the story of three astronauts. The villagers utilize the limited resources they have to make the set, and costumes in hope that the movie will go viral on social media and will bring prosperity to their hometown. Most importantly, Meng has shared the message of finding happiness in working together and creating memories with your loved ones.
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