Spotify launches new ‘Only You’ in-app experience to enjoy personalized playlists

Popular Swedish music streaming service, Spotify has introduced a new in-app experience ‘Only You’. The new global campaign (available on iOS and Android), is designed to create playlists based on music listen to on particular days, time of the day, event, genres, artists, and more.

In addition, the new Only You experience on Spotify offers users a chance to connect to their favorite artists’ fans by viewing their songs preferences.

Spotify now delivers a personalized listening experience with the new ‘Only You’

Now Spotify shows subscribers a variety of curated playlists as per the following experiences:

• Audio Birth Chart assign three different comic signs to artists listened to for different lengths and purposes
  • Sun sign shows artist listen to over last six months
  • Moon sign represents an artist that shows the user’s emotional and vulnerable side
  • Rising sign is for a recently discovered artist

• Dinner Party Mix allows users to select three artists they would like to invite to dinner and the app will automatically create a personalized mix for each artist to play during the meal.

• Artist Pairs creates a unique listening experience by pairing recently listened to music genres/artists. “For example, who else would play some Greta Van Fleet right after jamming out to Olivia Rodrigo?”

• Song year features the release time/year of the song listened to so that users keep a track of the different time periods of their musical journey.
• Time of Day shows music and podcasts listened to at the different times of the day, morning/afternoon/evening/at night.
• Playlists compiled of songs listened to according to their genres.

In addition, Spotify features data-driven creative to show how, when and where other fans of users’ favorite artists enjoy their music.

The announcement states that:

While you’ll have to wait a few more months for Wrapped and the songs and podcasts that soundtracked your 2021, Only You is all about celebrating how you listen. Fans can head to Spotify.com/OnlyYou to enjoy a Wrapped-esque shareable experience made especially for them. 

Recently, Spotify launched support for offline download on its Apple Watch app, so that, subscribers can continue to enjoy their music and podcast episodes without having to carry their iPhone. And the service will soon introduce HiFi lossless audio experience on the app.