Spotify recently raised their prices again in the US, making it the second increase within a year. Their individual plan is now $11.99, which is more expensive than Apple Music’s $10.99 individual plan.
Spotify’s individual plan is now a hefty $11.99, a dollar more than it was before. This price hike surpasses its biggest competitor, Apple Music, whose individual plan sits at $10.99. Here’s a breakdown of the new US pricing:
- Individual: $11.99 (up from $10.99)
- Duo: $16.99 (up from $14.99)
- Family: $19.99 (up from $16.99)
- Student: $5.99 (thankfully, no change)
Spotify claims this increase is essential to “continue to invest in and innovate on our product offerings and features.” While this might be true, it leaves users with a bitter taste, especially considering the short time frame between price jumps.
Should you hit the pause button on Spotify?
This price change undoubtedly pushes some users to re-evaluate their streaming service loyalty. Here’s a breakdown to help you decide:
- Die-hard Spotify fan: If Spotify’s curated playlists, personalized recommendations, and user interface are irreplaceable for you, the price hike might be a bitter pill to swallow, but manageable.
- Price-conscious listener: If budget is your top priority, Apple Music’s current pricing might be the new sweet melody in your ears. Don’t forget to explore free trials offered by other services like Tidal or Amazon Music Unlimited.
- Family streamers: If you have a family plan, the price increase stings a bit less per person. However, some competitors offer family plans with similar features at a lower cost. It might be worth comparing options.
Spotify’s price increase shakes things up in the music streaming landscape. Take this as an opportunity to re-evaluate your needs and explore your options.
Remember, the best platform is the one that delivers the music you love, at a price you’re comfortable with and offers an experience that keeps you hitting play.
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