Elon Musk, the owner of X (formerly Twitter), announced the full migration of the platform’s core systems to the new domain. This means visiting twitter.com will now redirect you to x.com.
This change comes after Elon Musk’s acquisition of the platform in 2021. The billionaire entrepreneur has long envisioned X as an “everything app,” encompassing features beyond just social media. This rebrand reflects that ambition, moving away from Twitter’s singular identity and embracing a broader scope.
What does this mean for users?
For most users, the transition will be relatively smooth. The core functionality of the platform – sharing posts, following accounts, and engaging in conversations – remains largely unchanged. However, there are a few key updates to be aware of:
- Website address: Visiting the old twitter.com address will now automatically redirect you to x.com.
- App name: The mobile app has already undergone a name change and is now simply called “X.”
- Terminology: X is moving away from some Twitter-specific terms. For instance, your posts are now called “posts” instead of “tweets.”
Not just a rebrand
The switch to X.com is more than just a cosmetic change. It signifies a move towards a more comprehensive platform. Here’s what we can expect from X in the coming months and years:
- Expansion of features: X is poised to integrate features like messaging, mobile payments, and potentially even online shopping – similar to WeChat or Line, popular super apps in Asia.
- Focus on audio and video: Musk has emphasized the growing importance of audio and video content. We can expect to see X prioritize these formats, potentially with features like live streams and improved video editing tools.
- A commitment to free speech: One of Musk’s stated goals for X is to be a platform for open dialogue. How this translates into content moderation policies remains to be seen, and will likely be a topic of much discussion.
While some users may be apprehensive about the changes, others are excited about the potential of a more comprehensive and versatile platform. Only time will tell how X evolves and if it can successfully navigate the challenges of becoming an “everything app.”
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